Experience

 

Senior Copywriter, Planday

Contract role, October 2024 - present

• Creating, managing and commissioning all marketing copy and content for this B2B SaaS company in the hospitality and healthcare sector

• Writing in-depth blogs, whitepapers and thought-leadership pieces to drive growth

• Working with designers and marketing managers to create and execute content strategies

• Creating social content and managing the social media strategy for the business

​

Freelance Content Designer and Copywriter

November 2023 – October 2024

• Working with clients across multiple industries, including fitness, travel, hospitality, finance, marketing and branding

• Collaborating with web designers and project managers to create new websites and online experiences from scratch

• Providing everything from content design consulting through to UX copy, ToV guides, and marketing and CRM content

 

Content Designer, Transport for London

Contract role, June 2023 - October 2023

• Researching, writing, and improving content across the TfL website

• Using GDS design principles to craft user-centred, data-driven content

• Working with senior stakeholders across the business on high-profile digital content projects

• Planning, scheduling and uploading content via RedDot CMS

 

Senior Content Designer, MoneySuperMarket

Contract role, Dec 2022 - June 2023

• Working with product designers to create complex journeys for insurance and financial products

• Part of a team creating a flagship rewards platform for the business, producing all UX copy and content design across multiple touchpoints

• Conducting regular research and user testing to refine and improve the onsite experience

• Helping to launch a new and improved design system for the business

​

Content Designer, EE

Contract role, Jan 2022 – Dec 2022

• Working on multichannel campaigns for the EE brand

• Collaborating with UX and product designers to create content for end-to-end user journeys

• Using research and user testing to shape content and drive decisions

• Building webpages in AEM and working with developers to create amazing online experiences

​

Content Designer, BT Wholesale

Contract role, June 2020 – Jan 2022

• Part of a team building a new B2B ecommerce platform from the ground up

• Undertaking extensive user research and analysis to identify user needs

• Collaborating with UX designers and researchers to design online journeys that put the user first

• Working in an agile environment, delivering iterative improvements and updates to achieve the project goals

 

Copywriter, Rank Group

Contract role, Jan 2020 – June 2020

• Working for multiple brands across the business, including Mecca Bingo and Grosvenor Casino

• Providing copy for user journeys, using insights and analytics to improve content and enhance the user experience

• Responsible for end-to-end copy for the brands, producing on-site, social and CRM content

• Providing sales and marketing copy for promotions, games and multi-channel campaigns

 

Content Designer, Three

Contract role, July 2019 – Dec 2019

• Part of a content team working on a large-scale digital transformation project

• Working with product owners, CX designers and developers to deliver a new digital platform

• Writing optimised content for new user journeys

• Producing copy for sales and product pages, as well as help and support content

 

Content Designer, BT

Contract role, July 2018 – July 2019

• Working with UX designers, products owners and visual designers to deliver new functionality and experiences across BT’s digital estate.

• Producing copy for product descriptions, promo banners and campaign pages

• Working on campaigns for broadband, mobile, sport and TV

• Providing copy for in-life help and support pages

 

Content Designer, Diageo

Contract role, Jan 2018 – July 2018

• Working as part of a team to launch a new ecommerce site for the organisation

• Researching, writing and curating B2B content, as well as producing UX copy for journeys across the site

• Using Salesforce to build webpages and end-to-end user journeys

• Creating a post-launch content strategy and editorial calendar, working with stakeholders and marketing managers to deliver a comprehensive content marketing plan

 

Copywriter and Content Editor, EE

Permanent role, Oct 2015 – Jan 2018

• One of the lead copywriters in the content team, ensuring high-quality copy output across the site

• Working with UX designers on new experiences and functionality

• Providing copy support and content editing for high-profile device launches and campaigns

• Using AEM and Adobe Analytics to design, build and analyse webpages and user journeys

 

Content Manager, Think Alumni

Permanent role, Mar 2014 – Oct 2015

• Responsible for the creation, commissioning and marketing of content for more than 20 clients in the education sector

• Delivering multi-channel campaigns in line with client business objectives

• Producing engaging long-form content, web copy and marketing collateral

• Using analytics across web, email and social to manage campaigns and deliver on defined KPIs

 

Copywriter, KGB Deals

Permanent role, Aug 2013 – Mar 2014

• Producing engaging, snappy copy for use on a daily deals ecommerce site

• Maintaining the brand blog and social media channels to drive brand awareness and consumer engagement

• Building webpages and creating end-to-end digital journeys, to tight daily deadlines

• Converting raw product data into tight on-brand copy, sourcing images and ensuring legal requirements were met

 

Senior Copywriter, Content Amp

Permanent role, Nov 2011 – Aug 2013

• Producing blogs, features and advertorials for multiple clients, working to strict daily deadlines

• Reviewing and editing content for publishing, and managing a team of junior copywriters

• Implementing content strategies for clients, based on wider business needs

• Managing social media channels and strategies for multiple clients

​

Skills

• CRM and CMS platforms including AEM, WordPress and Salesforce

• HTML and MarkUp

• Google Analytics and Adobe Analytics

• Photoshop, InDesign, Figma and Sketch

• Microsoft Office

​

Education

University of Sheffield
2008-2011

BA (Hons) Journalism Studies 2:1

​